Course Description

Program Description Fanshawe's four-year Honours Bachelor of Commerce (Digital Marketing) degree program will provide you knowledge of the core fundamentals of business including business strategy, management, human resources, accounting and leadership. You'll also receive cutting-edge training with specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing. You'll help connect your future clients to the on-line world where any dream is possible, and on multiple media platforms. Careers in areas of digital marketing, general marketing, direct marketing, communications, product marketing, customer relationship management, market analysis, search engine marketing/optimization, web analytics or entrepreneurial pursuits await graduates. A requirement for graduation is the completion of a paid Co-operative Education work term. This process combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You'll have access to consultants who will deliver classes, counsel and advise you as you move from the classroom, to the real business world. Upon graduation you may be eligible to complete a Master's degree program at many other post-secondary institutions or complement your degree with a graduate certificate offered at Fanshawe College. You'll also be prepared to write certification exams within the digital marketing field upon graduation.

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